In his day job, Marc Sasserath (pictured bottom, right) comes up with ideas for other people’s marketing efforts. He runs SasserathMunzinger+, a Berlin-based brand consultancy, and works for clients such as L’Oréal, Ralph Lauren and energy company Entega. But he is an entrepreneur too, “Whenever I see an interesting brand idea and have the chance to get involved, I do,” he says.
Last year Sasserath got together with fellow marketing expert Toni Kappesz (pictured left of Sasserath) to create a brand that brings the coffee and style of Harlem to Berlin. To spread the word about their new brand they developed a beautifully made magazine that talks about the overall coffee scene instead of simply selling their own product. “First of all – we love coffee,” says Sasserath. Harlem Black Coffee is still a small but growing business. “Currently we sell to some nice coffee shops, retailers and creative industries, as well as to a lot of friends,” he adds.
Customers can now order Harlem Black Coffee at Berlin’s Tegel airport, at Gate 10/11. Its makers plan to expand in terms of distribution and product development. “We believe in the renaissance of filter coffee,” says Sasserath, who has big ambitions for the brand. “We would love to have a nice flagship store in Berlin and to one day launch Harlem Black Coffee shops in Milan, Singapore and New York.”